A good news story to come out of 2020 has been the continued expansion of Confidia AG and its subsidiary HowToPay announcing its successful entry into the American market with its expanded offering of payment solutions
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The expansion has been met with enthusiasm by US merchants looking for safe and secure payment solutions.

HowToPay brings with it customer centric options that are safe and secure, something the American market has been lacking.

“HowToPay recognizes that in today’s world they must cater to everyone, their needs and wants have to be catered for which is why HowToPay accepts check payments via its secure systems”

Mr Cameron McKean the CEO who is the driving force behind the new expansion said.

“There were 18.3 billion paper checks paid in 2019, and checks accounted for 15 percent of noncash payments that year, according to the Federal Reserve. Plenty of consumers still rely on checks for day-to-day transactions, and many businesses accept cash or check only” Mr McKean he added.

Along with the tried and trusted methods they hope to bring the US market into the 21st Century with options such as contactless payment as seen in other markets such as Europe, with its widespread use there that will continue to grow Mr McKean sees this as an antidote to the conundrum that merchants face in the US environment, this payment method still has a way to go before it is commonplace in the USA.

“Mobile payments such as the one HowToPay provides also gives increased security for merchants and consumers alike” Mr McKean said

With these apps, consumers link their credit and debit cards to their app of choice. When it comes time to pay, they hold up their phone to the NFC terminal, which makes an instant payment. This is a lot faster than payment via a traditional credit card, which can take 15-20 seconds to process.

JP Morgan conducted a survey and found that only 16% of US consumers had completed a payment with a digital wallet transaction. But there is good news too: the research company Forrester reports that by 2021, mobile payments will triple in the USA, reaching up to $282 billion in annual sales, HowToPay sees this trend and is at the forefront with this as an offering putting its clients ahead of the game.

“Mobile payments such as the one HowToPay provides also gives increased security for merchants and consumers alike, many devices have their own level of security further enhancing this product making it appealing to the US marketplace, more importantly, digital wallet users do not expose their cards to scammers, which can steal credit card information. This sort of information is stored in their phones instead which should instill confidence, we will continue to innovate and invigorate this market sector hence the investments we have made so far” Mr McKean was quoted as saying.

With the depth of knowledge that Confidia and the HowToPay’s management team and the depth of knowledge the highly experienced team bring to the table be prepared for Confidia Ag to shake it up a little in the payment solution offerings.

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